zalo facebook

DIRECTOR OF MARKETING COMMUNICATIONS

J000596

Airlines/Tourism/Hotel

Job Description

Dear Our Valued Connections,

ROTalent Headhunt's Client is a company that specializes in Hotel and Resort industry who is looking for Director Of Marketing Communications high qualified candidate for position at the moment.


KEY RESPONSIBILITIES:


1. Managing Marketing Communications Activities

  • Develops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.
  • Compares actual achievements against goals on a regular basis and takes corrective action.
  • Assists the DOM in the planning of all mailing activities, and oversees their execution.
  • Ensures that the corporate ID manual is kept up-to-date and implemented as appropriate.
  • Prepares on a timely basis the monthly sales & marketing “communications” report.
  • Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOM, the advertising agency and the field marketing department at corporate office.
  • Ensures the department has a comprehensive master slide/photo/CD library for all advertising, collateral and public relations activities, and regularly sends these to corporate office for the image library.
  • Supervises operations of the in-house art department.
  • Monitors activities of competitor hotels and trends within the industry. 

2. Managing Public Relations Activities

  • Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.
  • Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system. Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships
  • Prepares press releases for appropriate targeted media, locally, regionally and internationally.
  • Works closely with the corporate and international press offices on developing story angles.
  • Plays a key role in community and government relations as well as VIP handling.
  • Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships.
  • Creates and organizes press promotional activities.
  • Participates in the press events/trips organized by the regional PR offices as required.
  • Conducts press blitzes when appropriate.
  • Ensures press kit information is comprehensive and kept up-to-date. 

3. Managing Advertising Activities

  • Works with the DOM and advertising agency on the rooms and food & beverage tactical advertising campaigns' creative and media plans.
  • Maximizes advertising budget by ensuring that the hotel's creative message and media activities are consistent with the advertising of sister hotels and the company group advertising.
  • Ensures that the advertising creative is in synergy with the company, projecting a consistent and quality message.
  • Reviews the hotel's market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
  • Monitors and maintains media schedules as well as prompt settlement of accounts. 

4. Managing Direct Marketing Activities

  • Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected.
  • Assists the DOM in the planning, implementation and tracking of electronic marketing activities.
  • Maintains budget control. 

5. Manages Collateral

  • Coordinates and executes production of all printed materials, with assistance of advertising agencies, following the specifications stipulated in the corporate ID manual.
  • Ensures hotel information is updated regularly on the internet/intranet.
  • Supervises the production and quality of all displays and temporary signage in hotel public areas.
  • Supervises and budgets for quality gift items as appropriate. Ensures correct usage of hotel logo on gift items as stipulated in corporate ID manual.
  • Supervises the in-house graphic designer and/or print shop.

Job Requirement

  • Bachelor degree in Business Administration, Marketing, Hotel and Restaurant Management.
  • 4 years experience in the sales and marketing, guest services, front desk, or related professional area.
  • Proficiently use tools to support advertising effectiveness measurement.
  • High creativity, quick thinking, logic, initiative in work.
  • Enthusiastic, dynamic, responsible and willing to go on business trips.

Benefits

  • Salary: Negotiable
  • More details will be discussed in the interview.

Others

Pls help us recommend to your friends whom it may concern about or you’re suitable for this position via: 

Call/Zalo/Viber: 0396.613.700 (Ms Leila Hải Yến)

Mail to: advisor@redorange.com.vn directly for further information in detail.

Thank you and Best wishes to you!  



Welcome to connect & follow us as links:

Apply

Work Location

Hồ Chí Minh

Salary

Negotiable

Published Date

20-09-2022

Share This Job

Related Jobs

Red Orange - ROTalent Headhunt

Phone: +84 028 6272 2273

Hotline/Zalo/Viber: +84 888 222 736


Email: support@redorange.com.vn


Address: 222 Building, No.222 Dien Bien Phu St., Ward 7, District 3, Ho Chi Minh City

Follow us on

<>

Subscribe to our newsletter

Copyright © 2022 Red Orange. All rights reserved. Built with Eraweb.