SALES & MKT DIRECTOR

Dear Candidate,

Our client, a leading manufacturer and distributor of electrical equipment in Vietnam, is seeking an experienced commercial leader for the following position:

SAELS & MKT DIRECTOR

• Location: Ho Chi Minh City, Vietnam
• Salary: 85M Gross/ Negotiable

This role is responsible for leading the company's domestic sales organization, driving commercial growth, and strengthening nationwide distribution channels. The successful candidate will also provide strategic oversight to the Marketing and Export functions to ensure alignment with the overall business objectives.

1. Domestic Sales Leadership (Primary Focus)

• Lead and drive nationwide sales performance across distributor and dealer channels.
• Develop and execute sales strategies to achieve revenue, profitability, and market share targets.
• Expand and strengthen the distribution network while improving channel productivity.
• Design and optimize sales policies, pricing strategies, rebate programs, and commercial initiatives.
• Monitor business performance and implement improvement plans to maximize sales effectiveness.
• Work closely with senior management to identify new business opportunities and support long-term commercial growth.

2. Commercial & Cross-functional Leadership

• Align Sales, Marketing, and Export teams to ensure consistent execution of business objectives.
• Establish KPIs, operating processes, and collaboration mechanisms across commercial functions.
• Drive operational excellence and improve business efficiency across departments.

3. Marketing Oversight

• Provide strategic direction to marketing initiatives to support sales growth and brand visibility.
• Ensure marketing activities effectively support distributors, customers, and commercial campaigns.
• Coordinate with the marketing team on product launches, promotions, and market development.

4. Export Business (Nice to Have)

• Support the development of export markets and international partnerships where appropriate.
• Coordinate export-related activities with relevant teams.
• Previous export sales experience is considered an advantage but is not mandatory.

5. Leadership

• Lead, coach, and develop commercial teams to achieve business objectives.
• Foster collaboration across departments and build a high-performance culture.
• Develop future leaders and strengthen organizational capability.

• Bachelor's degree or above in Business Administration, Marketing, Economics, International Business, or a related field.
• Minimum 8–10 years of experience in Sales or Commercial Management, including 3–5 years in a senior leadership role such as National Sales Manager, Sales Director, Deputy Sales Director, or equivalent.
• Strong experience in domestic sales, nationwide distributor/channel management, and commercial strategy development is essential.
• Proven ability to develop pricing strategies, rebate programs, sales policies, and nationwide distribution networks.
• Experience in electrical equipment, building materials, industrial products, manufacturing, or related industries is highly preferred.
• Experience overseeing Export Sales functions is an advantage; however, the primary focus of this role is leading the domestic sales organization.
  
• Professional English communication skills.

• Competitive salary package, commensurate with qualifications and experience.
• Performance-based bonus and attractive incentive scheme.
• Full statutory insurance and comprehensive employee benefits in accordance with company policy.
• Opportunity to join a well-established market leader with a strong corporate foundation and long-term career development prospects.
• Professional, collaborative, and performance-driven working environment with exposure to senior leadership and strategic business initiatives.

If you know someone who may be suitable for this opportunity, or if you are interested in this position, please feel free to contact us for further details:

Call/Zalo: 0966 310 507 (Ms. Irene Huong)
Email: cityhunter@redorange.com.vn

Thank you and we wish you all the best!

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