MARKETING DIRECTOR

Dear Our Valued Connections,

Red Orange's Client is a company that specializes in the Hospitality industry who is looking for MARKETING DIRECTOR high qualified candidates for position at the moment.

• Work at: Ho Chi Minh
• Salary: Negotiable

Developing & Executing Marketing Strategy

Develop and implement strategic plans to include budget considerations, site goals, and forecasts for appropriate activities.

• Verify that pricing and communications regarding previews are consistent across all channels. Develop tour generation program initiatives, including but not limited to owner referral and reload programs, off-site locations, and travel partner promotions.
• Collect and analyze competitive intelligence

Managing Tour Flow & Guest Experience

• Manage the sales floor to verify that guest tour flow is efficient and conducive to sales presentation discussions and purchase deliberations. 
• Manage activation process from site's perspective (own and resolve challenges as they arise).
• Monitor guest experience survey data, publish results for associate review, and follow up as appropriate.

Developing Programs for Generating Traffic Flow/Business

• Develop strategies and incentive programs to meet or exceed budgeted numbers. Identify trends when production is not meeting budget expectations and implement solutions.
  
• Conduct performance and cost analysis of past programs/events (including budget considerations and contractual provisions) and make recommendations to improve and enhance future programs/events.

Maintaining, Analyzing, & Communicating Key Reports

• Use reports on individual and team production performance.
• Conduct competitive market analysis.
• Monitor Budget versus Actual Results (BUVARS) by department and channel and prepare summaries of results for management. Monitor reports across channels to determine focus for generating tours.

Managing External Relationships

• Negotiate contracts and work with vendors.
• Build and maintain relationships between sales management and the marketing department.
• Share marketing information and strategy with sales force.
• Coordinate closely with sales management on process for addressing guest eligibility issues, tracking and discussing related trends.
• Build partnerships with resort operations, hotel linkage , OPC vendors, etc, where applicable.
• Coordinate and prepare with Director of Sales quarterly business objectives.

Managing & Developing the Sales & Marketing Workforce

•  Measure the performance of marketing executives/team leaders against goals and hold them accountable.
• Motivate associates to increase production and performance (e.g., through contests, Special Performance Incentive Funds [SPIFs], motivational e-letters).
• Observe and identify associate areas of strength and development opportunities.
• Develop and/or update sales training manuals and sales process enhancements (e.g., Eagle Flight Plans, Resource Guides).
• Develop and review policies and procedures pertaining to work flow, lead distribution, reward, recognition, and discipline.
• Develop compensation plans for marketing teams that maximize production.

• Bachelor's degree or 4 years of equivalent work experience; minimum 2 years experience in a similar position.
• Proficiency in reading and writing English.
• Successful Candidates Will Be Willing To: Work in close contact with the general public in sales and marketing situations that require strong communication and customer service skills.

• Salary: Negotiable

• More details will be discussed in the interview.

Pls help us recommend to your friends whom it may concern about or you’re suitable for this position via: 

Call/Zalo/Viber: 0869 479 058 (Ms Sarah Hương)

Mail to: recruitment@redorange.com.vn directly for further information in detail.

Thank you and Best wishes to you!  

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