CATEGORY & PRODUCT DEVELOPMENT DIRECTOR

• Establish and lead the category management structure across key product categories
• Define clear roles and accountability for Category Managers, linking ownership to category performance and product pipeline delivery
• Coach and develop the team to strengthen business ownership, commercial thinking, and cross-functional leadership
• Foster a high-ownership, results-driven culture

• Lead category planning aligned with overall business growth objectives
• Monitor and evaluate portfolio performance across sales, margin, inventory, and product success
• Guide strategic decisions on:
  • Category focus and product prioritization
  • Pricing architecture
  • Investment allocation

• Build and implement a structured product development process across categories
• Define key milestones, checkpoints, meeting cadence, and governance frameworks
• Ensure early alignment across Business, Design, R&D, Sourcing, and Quality
• Improve discipline, visibility, and decision-making across the product pipeline

• Act as the owner of the end-to-end operating model across: Category, Design, R&D, Sourcing, QA, Marketing, and Supply Chain
• Clarify roles, reduce silo behavior, and strengthen accountability
• Resolve cross-functional issues and enable timely decision-making
• Minimize unnecessary escalation of operational issues to the CEO

• Improve the quality and commercial relevance of new product launches
• Increase on-time launch readiness and reduce late-stage changes
• Drive post-launch review and continuous learning across categories

• Bachelor’s degree in Business, Marketing, Merchandising, Product Management, or related fields (Master’s is a plus)

• 10+ years of relevant experience in Category Management, Product Management, Merchandising, Commercial Leadership, or Product Development

• Proven experience in building or improving category management or product development processes in a growing business

• Strong track record of leading cross-functional teams and delivering business results

• Experience in sports, apparel, footwear, lifestyle, or consumer goods is preferred

• Strong commercial acumen and organizational leadership capability

• Ability to thrive in entrepreneurial, fast-paced, and evolving environments

• Competitive Salary: Highly attractive package, negotiable based on your expertise and proven track record.

• Others: Detailed bonuses, allowances, and other specific benefits will be discussed transparently during the interview.

Please help us recommend to your friends whom it may concern about or if you’re suitable for this position, please contact us via:

Call/Zalo: 0966 310 507 (Ms Irene Hương)

Mail to: cityhunter@redorange.com.vn

Directly for further information in detail. Thank you and best wishes to you!  

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