1. Product Research and Development:
1.1. Market Research:
- Identify market trends, customer needs, and competitors in the stationery, paper, and creative toy sectors.
- Analyze market data to provide accurate forecasts for potential products.
1.2. Product Development:
- Set goals and create development plans for products.
- Coordinate with Design, Content, Marketing, and Supply Chain teams to ensure product quality, production timelines, and successful launches.
- Monitor, analyze, and evaluate products based on business performance metrics, conversion rates, and customer behavior.
- Organize creative activities to boost employee innovation.
- Manage and archive related documents and reports.
1.3. Product Launch and Adjustment:
- Define objectives and direction for launching new products.
- Manage prototype production, evaluation, and product refinement.
- Periodically review and adjust products post-launch.
2. Product Portfolio Management:
2.1. Ensure a diverse product portfolio that meets market demands.
2.2. Develop pricing and promotional strategies to enhance competitiveness.
3. Cross-Department Collaboration:
3.1. Marketing:
- Work closely with the marketing team to develop product marketing strategies.
- Provide product information to support the creation of effective promotional materials.
3.2. Suppliers:
- Collaborate with suppliers to ensure product quality and on-time delivery.
- Evaluate supplier performance and propose adjustments to partnerships.
3.3 Team Management and Development:
- Lead, train, and develop the department’s personnel.
- Assign tasks, monitor progress, and evaluate individual performance
