MARKETING MANAGER

Dear Our Valued Connections,

Red Orange's Client is a company that specializes in Agricutural Products industry, is looking for Marketing Manager high qualified candidate for the position at the moment.

• Working location: Tan Kim IP - Long An/ Tay Ninh - support transportation from HCMC to company.
• Working time: Mon - Fri (WFH on Sat)
• Salary: Negotiable
• Report to: BOD

MAIN DUTIES

Act as a strategic Business Partner alongside the Commercial/Sales Division, responsible for translating the Board of Directors' directives into actionable Marketing plans aimed at driving sales volume, distribution channel coverage, and brand awareness:

1. Strategy & Planning:

• Conduct in-depth research on market trends, competitors, agricultural crop seasonality, and customer behaviors.

• Formulate annual, quarterly, and monthly marketing strategies and execution plans closely aligned with the company's business growth objectives.

Brand & Product Marketing:

• Manage brand positioning, brand identity, and ensure cross-touchpoint consistency for key flagship brands.

• Translate agronomic and technical product specifications into accessible, engaging messages, sales enablement collateral, and practical solutions for dealers and farmers.

Trade / Channel Marketing & Sales Enablement (Key Focus):

• Design and execute tailored Trade Marketing programs for distributors, dealers, and retail points of sale (POS).

• Partner closely with the Sales force (ASMs, Sales Supervisors, and Field Sales Reps); equip them with sales tools, POSM, and retail branding materials.

• Directly direct and supervise field events, including farmer seminars, customer conferences, on-ground activations, field demonstration plots, and product merchandising.

• Collaborate to structure, monitor, and evaluate the performance of trade promotions and sell-in/sell-out incentive programs.

Communications & Budget Optimization:

• Oversee both offline and online communication channels (with Digital serving as an outreach and support vehicle).

• Plan, allocate, and manage marketing budgets cost-effectively; track ROI based on sales volume, revenue, market coverage, and brand health metrics.

• Source, evaluate, and manage external partners, creative agencies, print vendors, and event organizers.

Team Leadership & People Development:

• Establish KPIs, assign deliverables, monitor progress, and provide coaching to upskill the in-house Marketing team (~7 members).

• Standardize marketing operational workflows, standard operating procedures (SOPs), reporting mechanisms, and data management systems.

Experience:

• Minimum of 5–8 years of experience in Marketing, with at least 2–3 years in a managerial role (Manager/Head) handling a hands-on scope of work.

• Proven experience in Fertilizers, Agrochemicals / Crop Protection, Seeds, Agricultural Inputs, or FMCG/B2B sectors operating under a distributor–dealer distribution network.

Expertise & Mindset:

• Strong Commercial Mindset: Recognizes that marketing effectiveness must be directly tied to sales performance, channel expansion, and bottom-line revenue.

• Solid background in Trade/Channel Marketing with a proven track record of seamless collaboration with the Sales force.

• Strong balance between strategic planning capabilities and a hands-on approach, with the willingness to travel to field markets and agricultural regions as required.

Management & Interpersonal Skills:

• Exceptional leadership skills with the ability to delegate effectively and ensure rigorous quality control over work deliverables.

• Persuasive, confident communication and logical thinking skills; capable of collaborating effectively with the Board of Directors and cross-functional teams.

• Professional, detail-oriented, decisive, and resilient under performance pressure.

• Compensation: Competitive and negotiable salary aligned with capabilities, experience, and direct business contributions.
• Transportation: Daily two-way company shuttle bus provided between Ho Chi Minh City and the Long An office/plant.
• Work Environment & Empowerment: Work directly with the Board of Directors (BOD), with the autonomy to build and restructure the company’s marketing strategy.
• Statutory Benefits & Perks:  13th-month salary, holiday/Tet bonuses, annual company trips, and other benefits under corporate policies.

Pls help us recommend to your friends whom it may concern about or you’re suitable for this position via: 

Call/Zalo: 0966 310 507 (Ms Irene Hương)

Mail to: cityhunter@redorange.com.vn

Directly for further information in detail. Thank you and best wishes to you!  

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