CHIEF MARKETING OFFICER

Dear Our Valued Connections,

Red Orange's Client is a company that specializes in the Retail/ FMCG industry who is looking for CHIEF MARKETING OFFICER high qualified candidates for position at the moment.

• Work at: Ho Chi Minh city
• Report: CEO

JOB REQUIREMENT:

• Lead our superb in-house marketing team. 
• Managing all marketing operations, assessing and improving existing initiatives, and devising new strategies to increase revenue.
• Oversee and manage P&L for a team of 6 functions across Media Marketing, Campaign, Merchandise, Creative, Livestreaming, and Corporate Branding.
• Planning marketing goals, overseeing all marketing and advertising campaigns aligned with objectives for the business and brands.
• Spot opportunities in the market and drive the growth of the business results to better understand the market and customer tastes in the E-commerce industry.
• Develop, refine, and ensure frameworks, processes, and policies related to the brands are adhered to and hold members of the organization strictly accountable
• Ensure consistent strategic and tactical alignment throughout your team by establishing ambitious Objectives and Key Results (OKRs)
• Build, inspire, and lead a high-performing marketing organization that delivers against marketing goals: clearly defined KPIs and performance measurement, roles, career paths, and employee success strategies.
• Create and maintain a work culture of collaboration, innovation, and accountability, always driven by customer-centricity

• 8+ years of B2C and/or B2B marketing experience, with a minimum of 5 years of experience leading high-performing marketing teams and at least 3 years of consumer experience.
• Prior success in high-growth, technology-driven companies with a deep understanding of eCommerce and the digital ecosystem
• Strong brand-building experience that is tied back to overall revenue growth and company performance
• Expert-level command of product marketing (messaging, product launches, strategy, etc.)
• Strong knowledge of all metrics that measure marketing effectiveness (LTV, CAC, Churn, CPA, attribution models, average customer spend, ROAS, other customer-focused metrics, etc.) Leverages metrics and data to drive decision making
• Experience building strategies across multiple marketing channels including product marketing and eCommerce
• Holistic full funnel marketer with experience scaling digital and non-digital channels that drive the growth of mobile and desktop
• Has experience taking a brand from a niche customer set to a broader customer set
• Excellent verbal and written communication skills (English and Vietnamese)

• Salary:  Negotiable
• More details will be discussed during the interview.

Pls help us recommend to your friends whom it may concern about or you’re suitable for this position via: 

Call/Zalo/Viber: 0966.310.507 (Ms Irene Hương)

Mail to: cityhunter@redorange.com.vn directly for further information in detail.

Thank you and Best wishes to you!  

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