Job Description

Dear Our Valued Connections,

Red Orange's Client is a company that specializes in the Retail/ FMCG industry who is looking for CHIEF MARKETING OFFICER high qualified candidates for position at the moment.

  • Work at: Ho Chi Minh city
  • Report: CEO


  • Lead our superb in-house marketing team. 
  • Managing all marketing operations, assessing and improving existing initiatives, and devising new strategies to increase revenue.
  • Oversee and manage P&L for a team of 6 functions across Media Marketing, Campaign, Merchandise, Creative, Livestreaming, and Corporate Branding.
  • Planning marketing goals, overseeing all marketing and advertising campaigns aligned with objectives for the business and brands.
  • Spot opportunities in the market and drive the growth of the business results to better understand the market and customer tastes in the E-commerce industry.
  • Develop, refine, and ensure frameworks, processes, and policies related to the brands are adhered to and hold members of the organization strictly accountable
  • Ensure consistent strategic and tactical alignment throughout your team by establishing ambitious Objectives and Key Results (OKRs)
  • Build, inspire, and lead a high-performing marketing organization that delivers against marketing goals: clearly defined KPIs and performance measurement, roles, career paths, and employee success strategies.
  • Create and maintain a work culture of collaboration, innovation, and accountability, always driven by customer-centricity

Job Requirement

  • 8+ years of B2C and/or B2B marketing experience, with a minimum of 5 years of experience leading high-performing marketing teams and at least 3 years of consumer experience.
  • Prior success in high-growth, technology-driven companies with a deep understanding of eCommerce and the digital ecosystem
  • Strong brand-building experience that is tied back to overall revenue growth and company performance
  • Expert-level command of product marketing (messaging, product launches, strategy, etc.)
  • Strong knowledge of all metrics that measure marketing effectiveness (LTV, CAC, Churn, CPA, attribution models, average customer spend, ROAS, other customer-focused metrics, etc.) Leverages metrics and data to drive decision making
  • Experience building strategies across multiple marketing channels including product marketing and eCommerce
  • Holistic full funnel marketer with experience scaling digital and non-digital channels that drive the growth of mobile and desktop
  • Has experience taking a brand from a niche customer set to a broader customer set
  • Excellent verbal and written communication skills (English and Vietnamese)


  • Salary:  Negotiable
  • More details will be discussed during the interview.


Pls help us recommend to your friends whom it may concern about or you’re suitable for this position via: 

Call/Zalo/Viber: 0966.310.507 (Ms Irene Hương)

Mail to: directly for further information in detail.

Thank you and Best wishes to you!  

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Work Location

Hồ Chí Minh



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Red Orange 

Phone: +84 028 6272 2273

Hotline/Zalo/Viber: +84 888 222 736


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Rep Office: 222 Building, 222 Dien Bien Phu Street, Ward 7, District 3, HCM city, Vietnam. 

Branch Office: Sophie Building, 277B Do Xuan Hop Street, Phuoc Long B ward, District 9, HCM  City

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