BRAND MARKETING MANAGER

• Analyze market trends, customer behavior, and competitors to shape long-term and short-term marketing plans. 

• Lead integrated marketing campaigns across platforms — from Amazon to Instagram — to boost brand awareness and reach. 

• Craft a consistent brand story that resonates emotionally and stands out creatively. 

• Own and evolve our brand identity — visuals, tone of voice, and storytelling across all touchpoints. 

• Develop a long-term brand management plan, including repositioning or expansion as needed. 

• Strengthen brand loyalty through thoughtful customer programs and personalized content strategies. 

C. Lead Campaign Execution & Optimization 

• Set clear KPIs for every campaign — track awareness, affinity, loyalty — and optimize as you go. 

• Analyze results, build insights, and report regularly on how the brand is growing and performing. 

• Be hands-on in improving both creative and business impact. 

D. Grow & Inspire a Creative Marketing Team 

• Build and lead a small, passionate marketing team that thrives on collaboration and creativity. 

• Foster a culture of innovation, shared purpose, and mutual growth. 

• Mentor and guide team members to stay aligned with brand principles and evolving trends. 

E. Manage Brand Risks 

• Develop a brand risk management process — monitor platforms, identify red flags early, and take timely action. 

• Lead brand reputation efforts and handle media issues or crisis scenarios with grace and clarity